How To Rank On Google: 25-Step SEO Checklist

Remember, the goal is to balance search volume and competition. While these keywords might have lower search volumes, their specificity often leads to higher conversion rates. After you’ve picked your easy-to-rank-for keyword, it’s time to do more research. A well-optimized Google Business Profile (formerly known as Google My Business) and solid Google Review ratings can work wonders for your local search rankings.

You can try every single one of them – SEO Anomaly from building links to creating quality content or optimizing user experience. Plus, we’ve provided links to Google’s guidelines and documentation to ease the process for you. On-page SEO optimizes individual web pages to improve search engine rankings and attract more organic traffic. You’d build your content strategy around those keywords, creating valuable insights-rich blog posts, videos, and infographics. Header tags play an important role in organizing your content hierarchy while also helping search engines understand the structure of your page. Use header tags (H1, H2) appropriately to separate sections and subtopics, making it easier for both users and search engines to navigate your content.

Bing Webmaster SEO Tools

You can utilize various tools and platforms for tracking your site’s visibility in search results. This section covers practical questions to give you insights into effectively checking and interpreting your SEO rankings. XML sitemaps and robots.txt files are essential for guiding search engines through your site. Additionally, structured data can enhance how your pages appear in search results, potentially leading to higher click-through rates.

You can create a Google Business Profile listing right when you add your business to Google Maps. You are where you are, and you can neither move your business nor make users search for it from a certain spot. Let’s take a closer look at how the Vicinity update affected each local SEO ranking factor.

• While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site.
• The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.
• Our ranking systems are designed to work on the page level, using a variety of signals and systems to understand how to rank individual pages.
• To avoid disappointment, and make progress, choose keywords that are easy to rank for.
• This should give you a list of relevant YouTube videos that currently get organic search traffic.
• They’re crucial for making sure your website shows up in relevant searches.

To improve the SEO of your website, it is important to include the primary keyword in strategic places. Ranking on Google requires developing in-depth, high-quality content and great SEO. Place all of your top-level or most important links in the navigation bar or menu where they’re easiest to find.

Step #1: Improve Your On-Site SEO

In fact, our linear model predicts a very small relationship between title tag matching and rankings (only a 1% difference between the #1 and #10 result). In fact, when looking at the top 30 results, increasing Content Grade by 1 approximates to increasing rankings by one position. The vast majority of title tags in Google exactly or partially match the keyword that they rank for. However, we found essentially zero correlation between using a keyword in your title tag and higher rankings on the first page. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.

And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Make it easy for them to come into the site and know exactly what you’re about.

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In other words, even if the desktop version of your site is flawless, your search engine ranking could take a major hit if it isn’t optimized for mobile. Most content management systems allow you to make preview and adjustments for mobile/smaller screens. It’s not just the quality of your content that indicates expertise in your niche, but also the quantity of that quality content. For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim. SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page).