How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

And in my experience, people decide to bounce or not bounce largely based on SEO Anomaly what they see here. When you do, Google will WANT to show your site to more people. Which is why giving Google what it wants is the foundation of any good SEO strategy. Second, I looked at what was already ranking on the first page. Thanks largely to RankBrain, Google can figure out if your site is a good fit for a specific keyword. It’ll provide you with an overview of your top pages to optimize.

Use HTTPS to secure your site

While these tools themselves do not directly improve SEO, they provide valuable data and insights that can guide SEO strategies. By understanding current rankings and identifying areas for improvement, users can make informed decisions to enhance their website’s SEO. Ensure your business is listed in local directories and that your citations are consistent across the web.

In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain. Don’t target PAA questions for the purpose of ranking on Google through them. Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA.

Over-Optimization: Titles, URLs, Stuffing, and Links

• Stated below is an example of a Machine Learning video ranking #1 on YouTube search result.
• Increasing organic visibility is always a zero-sum game, meaning our gains are always related to others’ losses.
• Join professional networks, create case studies, collect client testimonials and get relevant certifications for your industry.
• Bing tends to take much longer to index and rank sites than Google does as well.
• More than that, it’s an instant credibility boost in most people’s eyes.

Once you’ve got your website running quickly, check and see if you have any technical SEO issues to resolve. Broken links, URL canonization issues, indexing errors and more can all affect your SEO ranking, so it pays to stay on top of the technical side of things. Aside from guest posting, it’s also a good idea to link internally in your content. This encourages people to visit more pages on your site—which makes your website look good in Google’s eyes—and shows Google how your different content is connected. To fill the vacuum left by Google’s official number, Moz created their own domain authority algorithm. This algorithm tries to reverse engineer the Google algorithm and determine how reputability Google thinks a given website is.

These elements will help you bridge the gap with competitors and position your content to be featured by Google. You can also see the estimated amount of traffic you’re getting from that AI Overview. AI overviews are more dynamic than traditional search results. If you can check off each of those items, you’re ready to submit your URL to Google and have them re-index. But just before you do, use this final qualify checklist to ensure you’ve got everything in place. Join professional networks, create case studies, collect client testimonials and get relevant certifications for your industry.

SEO is designed to optimize your website for all the qualities Google rewards, promoting it to higher search result rankings. Prominence is also based on information that Google has about a business, from across the web, like links, articles and directories. Google review count and review score factor into local search ranking.

If you want your site to stay at the top of the search results, you better keep up with these changes. Good reviews attract new customers, while bad reviews scare people away. Therefore, it is important to monitor your reviews and respond quickly to any problems. When designing your website, consider what your visitors need. Make it easy for them to find what they’re looking for, move around the site, and enjoy your content.