Google Ranking Factors: These 11 Matter the Most

We should also point out another thing – there are over 4.32 billion active mobile internet users. Google has the right to request extraordinary mobile optimization and you, as a website owner, must comply. Mangools and Semrush also show the keyword trend, which explains how the keyword’s popularity altered over time.

Setting Up a Rank Checker

If your site loads fast and performs smoothly, users are more likely to stay on the page, return to it, and link it to others. Related to this, or perhaps because of this, Google tends to reward pages that load fast and place them higher on a SERP. Whether you’re crafting long-form articles or product descriptions, SEO.AI provides insights that align content with both user intent and search engine algorithms.

best SEO tools to optimize your website for search

To confirm that your website provides a good experience for users, start by checking your Core Web Vitals. Even the most high-quality, relevant content may not appear first forever. This is because Google considers freshness when ranking content in search results. Google defines quality content as material that’s both helpful and reliable.

To accomplish both of these and improve Google rankings fast, you must use sound SEO strategies that fall under Google’s guidelines. It’s also important to listen to Google when they explicitly tell you something is important. If there’s conflicting information about your business, Google may not highlight it in local search results. Plus, inaccurate NAP data will be confusing to customers and may make them less likely to do business with you. Now if your blog template already creates a header image (like WordStream’s does), such that it would be redundant to put it at the top of your post, move it down to the end of the post. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image.

Step 4 – Optimize Your Site For Mobile Devices

Backlinks may also be earned by collaborating with local bloggers or influencers to promote your client’s locations. We’ll also cover enhancing mobile search and developing a strong internal and external linking strategy to improve your website’s visibility. Internal linking is one of the easiest and most effective strategies to improve your Google rankings. This strategy boosts the visibility of your high-priority pages and helps distribute link equity throughout your site.

The tool will automatically generate a JSON-LD schema data on the right side of the page. You can copy the code and paste it in the section of your HTML document. Select the type of markup you wish to create from the drop-down on the left side and enter the details related to your business.

• In addition, it’s crucial to post accurate hours of operation, and update those if/when they change.
• More importantly, it also means that you’re pulling in plenty of traffic.
• But creating impactful visuals doesn’t require a full-scale creative studio.
• This also allows them to establish themselves as experts in their field.
• However, as a default, it will show the text you enter in the meta description.

In the words of Google – “Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what BHS Links you’ve done to a Google employee”. To stay in Penguin’s good books, you should build links that you want to exist and not just because you have a short-term end goal. If you are a link building “newbie” or want to change your ways, remember to always approach link building with the motto of “link earning”. Properly optimized alt-text has the power to move your images to the first page of image search results, providing you an additional shot at a higher ranking.