Video SEO: How to Rank YouTube Videos on Google
Promotional Content cards will be displayed in dedicated sections throughout Google Play, search results, and an app’s store listing. A good name should be engaging, distinctive, and have a high search potential. Having a distinct, unique name, that’s not a generic word will benefit your app in the future, when the traffic from branded keywords will be more relevant.
Make sure to cover all aspects of the topic and offer valuable insights that address the user’s query directly. Optimizing your website content with location-specific keywords is essential for improving local rankings. Incorporate relevant keywords like “google,” “page,” “site,” and “business” naturally throughout the content while ensuring it reads well for human readers.
These tactics include incorporating the right keywords into headings and copying and setting descriptive ALT and TITLE tags for all images. Ultimately, the goal is to rank higher because recent digital marketing statistics indicate 86% of all clicks on Google happen on the first page. Internal links help users navigate your site, promote your main pages and give a deeper understanding of a particular topic or concept. As for Google, internal links help to understand and find all the pages for better crawling and indexing. Moreover, by passing link juice, they also signal to search engines the importance and relevance of specific pages. Identify opportunities within these features to increase your click-through rates.
Add internal links
Quality is far more valuable than quantity when it comes to your website. If you have a large number of pages that aren’t delivering value to your audience, they could be harming your rankings. Having too many pages on your site can lower your site speed — a key ranking factor for Google.
A well-designed icon can communicate the app’s primary purpose, identity, theme, and even additional messaging, like seasonal updates. Keywords in the app’s name (title) are most important to us and most visible to users; therefore, they have the highest chance of being indexed for our app. User reviews may be beyond our control, and we’ve included them for comparison, as the keywords included in them also matter.
Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. I believe that a group is complementary to your business, giving you the chance to connect with your fans and add maximum value that sometimes can be lost in a Business page. Google is also forever changing and most savvy business owners know the importance of having your business rank on the first page. Better still if you don’t need to use Google Adwords to appear on the first page. Have you ever thought about how you might be able to drive more traffic to your Facebook Page – from Google?
- The overview displays your average position, estimated traffic based on your ranking, and the percentage of keywords ranking in the top 10.
- Regular updates and alignment with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) are also crucial.
- But as these are exactly the ones most likely to pass the least value, it’s worth it to go after something better.
- You can, for example, check out Loomly, ContentCal, Sendible, and Social Pilot.
Speed
Unlock the results you’re looking for with technology-backed solutions designed for small businesses and agencies. Optimizing your Business Profile can help your business to rank higher on Google Maps and on the first page of Google Search results like these. Before we get into the strategies, let’s make sure we’re on the same page about what an optimized Business Profile looks like and why you need one. To help you visualize what you’re striving for and why, let’s take a look at a mockup of an incomplete Google Business Profile versus a complete and optimized one.
Set a solid foundation for yours by resolving any technical issues that may diminish your organic keyword visibility. Cross-referencing your organic keyword research with paid advertising data can also help uncover new opportunities and fill gaps. You simply enter a keyword, and the tool will analyze what’s showing up in Google’s top results to provide recommendations for SEO-friendly content. Export keyword data from Google Search Console and BHS Links landing page traffic (organic and total) from Google Analytics. Without a solid understanding of your baseline keyword performance, you won’t know how far you’ve come and how much you’ve improved.
Handling Large Datasets
Most content management systems allow you to make preview and adjustments for mobile/smaller screens. It’s not just the quality of your content that indicates expertise in your niche, but also the quantity of that quality content. For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim. SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page).